Island Position

Island Position

The position occupied by an advertisement on television, radio or in print that has been placed between two stories or programs. This contrasts with other ads placed between other ads.
References in periodicals archive ?
I hate to do something that puts us in an island position,'' Bernson said.
Islands in a sea of type: It has long been a no-no for a big city newspaper to sell an advertiser a so-called island position.
Harrick was out of the college game for less than a year before landing the Rhode Island position.
The tempting pounds 55,000 guide price reflects the problems to be overcome: the installation of drainage and the lack of private parking space plus the elevated, island position of the cottage, reached by stone steps from the lane.
The proximity of this facility to interventional device companies on the island positions Synovis IS to gain significant business.