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Insurance Advertising

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Insurance Advertising
Any advertisement intended to encourage persons or companies to buy insurance. It may accomplish this by directly marketing insurance products (for example over the television), by encouraging a potential customer to become more willing to receive sales calls (through direct mail, for example) or any number of other methods.


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While that may seem an unrealistic goal for the life insurance industry, as "some selling" may always be necessary, life insurance advertising could certainly do much more to facilitate the public's recognition of the importance of having an appropriate amount of life insurance.
The issues conveyed throughout this campaign are on the minds of many of our customers and prospective customers," said Telisa Yancy, American Family Insurance advertising director.
Launching Sunday, 4 January 2009, the new campaign marks a step change in car insurance advertising.
 
 
 
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