Insurance Advertising

Insurance Advertising

Any advertisement intended to encourage persons or companies to buy insurance. It may accomplish this by directly marketing insurance products (for example over the television), by encouraging a potential customer to become more willing to receive sales calls (through direct mail, for example) or any number of other methods.
References in periodicals archive ?
Esurance extends agreement to make auto insurance advertising inventory available exclusively through the MediaAlpha Exchange--
Our home insurance advertising campaigns are aimed at educating customers through simple examples and scenarios in a light hearted way which focus on real life situations, as these strike a chord with consumers the most.
More than a billion dollars are spent each year on auto insurance advertising, most of which urges consumers to switch their policies to another carrier," says Mark McElroy, executive vice president of TransUnion's insurance business unit.
Direct Line for Business dominates the business insurance market's advertising spend- Direct Line for Business accounted for 78% of business insurance advertising in H1 2012
Despite being dropped from the Churchill Insurance advertising campaign after being banned for speeding, Martin's career goes from strength to strength.
But it is understood the 50-year-old, who lives with his family in Dorset, was deemed no longer compatible with car insurance advertising.
Part of the allure of final expense coverage is that, once we reach age 50, life insurance advertising takes on a whole new twist, designed to make us believe that we can't possibly qualify for insurance that requires an exam.
Assistance with compliance of website portal requirements, including advice on compliance with state insurance advertising requirements, as applicable
Launching Sunday, 4 January 2009, the new campaign marks a step change in car insurance advertising.
But Jackson warns: "Drivers are being mislead by some car insurance advertising, which claims to save them a lot of money.
We were keen to reveal the true facts to a the motoring public that is constantly barraged with insurance advertising indicating that insurance companies only want to cover women because they are better risks.
The insurance advertising industry has embraced the Exchange's transparent and open approach to creating greater value for all marketplace participants," said Steve Yi, CEO of MediaAlpha.