Insurance Advertising

Insurance Advertising

Any advertisement intended to encourage persons or companies to buy insurance. It may accomplish this by directly marketing insurance products (for example over the television), by encouraging a potential customer to become more willing to receive sales calls (through direct mail, for example) or any number of other methods.
References in periodicals archive ?
The message of each film is that with the right support, any dream is possible, said Dwayne Maddox, American Family Insurance advertising director.
Contract notice: Community assistance contract with life and accident insurance advertising for municipal and corporate employees.
Over the years, I've found most insurance advertising is boring and institutional.
Our home insurance advertising campaigns are aimed at educating customers through simple examples and scenarios in a light hearted way which focus on real life situations, as these strike a chord with consumers the most.
And while the growth in insurance advertising started as a call for consumers to save money, the advertising has clearly shifted to turf that specialist high-net-worth providers should own: professional agents who complete thorough due diligence ("discount double-check"), policy language that is broad enough to protect against "mayhem," and experts that will make you smarter about insurance (even if you didn't attend Farmers University).
More than a billion dollars are spent each year on auto insurance advertising, most of which urges consumers to switch their policies to another carrier" says Mark McElroy, executive vice president of TransUnion's insurance business unit.
More than a billion dollars are spent each year on auto insurance advertising, most of which urges consumers to switch their policies to another carrier," says Mark McElroy, executive vice president of TransUnion's insurance business unit.
The objective of the campaign was to reinvent the face of life insurance advertising in Pakistan by moving away from the traditional methods of advertising.
Direct Line for Business dominates the business insurance market's advertising spend- Direct Line for Business accounted for 78% of business insurance advertising in H1 2012
Despite being dropped from the Churchill Insurance advertising campaign after being banned for speeding, Martin's career goes from strength to strength.
But it is understood the 50-year-old, who lives with his family in Dorset, was deemed no longer compatible with car insurance advertising.
In Chicago, financial and insurance advertising dollars spent on mobile media is projected to grow from USD 4.