In the hole

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In the hole

Used in the context of general equities. Below the inside market when one is attempting to sell the stock; at a significant discount. Antithesis of premium.

In the Hole

1. Informal; at a discount. For example, if an investor is trying to sell a stock very quickly, he/she may sell "in the hole," meaning at a deep discount from its market value. One may do this if one needs to raise cash immediately. The term is most common in equities.

2. Informal; a loss. A company that fails to generate enough revenue to meet its expenses is said to be "in the hole."
References in periodicals archive ?
CUBEX is an industry-leading drilling solutions provider focused on design and manufacturing of a wide range of underground in-the-hole (ITH), and geo-technical drilling equipment.
IN-THE-HOLE goal-getter Stewart Downing believes confidence is starting to bubble back at Boro.
Today, MTI operates three modern manufacturing facilities, supplying mine operations with hydraulic jumbo drills, load haul dump loaders, trucks, in-the-hole drilling rigs, rail haulage systems, mine locomotive buckets, crushers, underground mine utility vehicles and drill string components.
POLAR hero Pen Hadow finally returned home yesterday to his dream meal - toad- in-the-hole and suet pudding.