In the hole

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In the hole

Used in the context of general equities. Below the inside market when one is attempting to sell the stock; at a significant discount. Antithesis of premium.

In the Hole

1. Informal; at a discount. For example, if an investor is trying to sell a stock very quickly, he/she may sell "in the hole," meaning at a deep discount from its market value. One may do this if one needs to raise cash immediately. The term is most common in equities.

2. Informal; a loss. A company that fails to generate enough revenue to meet its expenses is said to be "in the hole."