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Lee Iacocca |
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Lee Iacocca An American automobile executive. He spent his early career at Ford, where he devised marketing strategies. He was made CEO of Chrysler in 1978, when it was on the verge of bankruptcy. He successfully negotiated loan guarantees from the U.S. Congress and introduced better-selling models, saving Chrysler. He retired in 1992. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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No references found | But despite the fuel-efficiency those cars promised, Ford rejected the designs, and three years later, as chairman at Chrysler, Iacocca produced the cars to help the financially drained company. com GO LIKE HELL: FORD, FERRARI AND THEIR BATTLE FOR SPEED AND GLORY AT LE MANS provides an outstanding, dramatic survey of the Ford Motor Company and how it was reinvented by Henry Ford II, Carroll Shelby and Lee Iacocca. The handwriting has been on the wall for Chrysler for many, many years, but it appears that the storied 84-year-old automotive corporation, almost three decades after its last government bailout under CEO Lee Iacocca, has reached the end of the line. |
Iacocca |
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