focus

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focus

  1. a term used to describe a firm's concentration on a single or limited range of business activities. By focusing on a ‘core activity’ the firm is better able to reap the benefits of SPECIALIZATION and access ECONOMIES OF SCALE, increase its MARKET SHARE and concentrate management's attention and capabilities on ‘what they know best’. On the debit side, however, over-specialization may make the firm vulnerable to cyclical and secular downturns in demand while limiting opportunities for achieving long-run growth. See HORIZONTAL INTEGRATION, COMPETITIVE STRATEGY. Contrast DIVERSIFICATION.
  2. a means of organizing production. See PRODUCT-FOCUSED LAYOUT.
  3. a means of conducting market research by the use of ‘focus groups’. See MARKETING INTELLIGENCE.
  4. competing in (‘targeting’) one MARKET SEGMENT only (also known as niche targeting or marketing.) See CONCENTRATED MARKETING or TARGETING STRATEGY, DIFFERENTIATED MARKETING or TARGETING STRATEGY.

focus

a term used to describe a firm's concentration on a single or limited range of business activities. By focusing on a ‘core activity’, the firm is better able to reap the benefits of SPECIALIZATION and access ECONOMIES OF SCALE, increase its MARKET SHARE and concentrate management's attention and capabilities on ‘what they know best’. On the debit side, however, over-specialization may make the firm vulnerable to cyclical and secular downturns in demand while limiting opportunities for achieving long-run growth. See HORIZONTAL INTEGRATION, DIVERSIFICATION.
References in periodicals archive ?
Computer-based systems and organizational structures: designing the ghost in the machine", Proceedings of the IFIP WG8.
Mansoor Al Awar to campaign for HBMeU's membership with the IFIP and to attend the IFIP General Assembly.
In 1971, he co-organized and was the program committee member of the IFIP '71 Congress in Ljubljana, one of the biggest congresses in the area of electrical and computer science organized ever in ex-Yugoslavia.
The 9th IFIP World Conference on Computers in Education (WCCE 2009) is an IFIP event hosted by the Brazilian Computer Society-SBC (Sociedade Brasileira de Computacao), and organized by UFRGS (Universidade Federal do Rio Grande do Sul), UFSC (Universidade Federal de Santa Catarina), IDESTI (Instituto de Capacitacao, Pesquisa e Desenvolvimento Institucional em Gestao Social de Tecnologia de Informacao).
Conference site: The conference is planned for July 18-20 as a satellite to the 23rd IFIP TC7 Conference on System Modeling and Optimization in Cracow, Poland, July 23-27.
In support of a key IFIP activity, ACM, in cooperation with the IEEE Computer Society, has applied for a grant from the National Science Foundation (NSF) to provide partial travel support to 20 U.