House Agency

House Agency

An advertising agency owned by an advertiser. That is, a house agency handles all advertising for all products that a company (the advertiser) makes. House agencies were once common because they gave large companies control over their own advertising. However, they lacked an outside perspective necessary to find potential flaws or areas of improvement in the advertiser's marketing strategy and are less common today. See also: In-house agency.
References in periodicals archive ?
He had hoped to become Treasury secretary himself, but Bush decided instead to make him White House economic adviser, effectively head of the National Economic Council (NEC), a White House agency created by President Bill Clinton to coordinate economic policy the same way the National Security Council manages foreign policy.