Horizontal Market


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Horizontal Market

1. The market for a product that is used in a wide number of industries. For example, the market for utilities may be considered horizontal because nearly every person and every industry needs electricity and water. Horizontal markets may be considered more stable than vertical markets.

2. The market for a product that complements or substitutes the market for another product. For example, cake and ice cream have horizontal markets because they appeal to the same people, who often buy them together.
References in periodicals archive ?
Regarding the three horizontal markets in the report, volume in the Media and Marketing portion of the Information Industry remained nearly constant.
Horizontal market participants often attempt to meet enough of the different needs of vertical markets to gain a presence in the vertical market.
As a member of the PaySimple team, David will build and manage the horizontal market strategy to broaden the company's sales distribution network.
As the only horizontal market player reaching service and product markets, rfpMarket's Affiliate Program can be a valuable link on any web site.
A partial listing of vertical and horizontal market ISVs includes companies such as these:
We continue to believe that there are horizontal market opportunities but we believe that they should be pursued through alliance partners such as our recently announced alliance with Peachtree Software.
Scott "In addition to the verticals, we expect to see horizontal market demand finally begin to take off.
is a market and solutions development company dedicated to advancing mobile and wireless enterprise computing within select vertical and horizontal market segments.
FieldNet, which can be used in both vertical and horizontal market application solutions, will be marketed to Independent Software Vendors (ISVs) for incorporation in off-the-shelf and custom applications," Grimes explained.
His depth and breadth of experience in the vertical and horizontal markets will be a major enhancement to our already strong capabilities in New York.
These markets are horizontal markets, they can be useful for requirements for further directions of the Rhone-Alpes (Realty Management of Schools for mobile maintenance teams, the Department of General Services for the headquarters staff and antennas (spaces Rhone-Alpes-Era) .
However, In-Stat/MDR projects that as Tablet PC prices come down over the next few years, and Tablet PC software offerings increase, interest in horizontal markets will rise.

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