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Horizontal Market

   Also found in: Encyclopedia, Wikipedia 0.03 sec.
Horizontal Market
A market diversified so that the products created are able to meet the needs of more than one industry.

Notes:
The profitability for companies producing goods in a horizontal market is determined more by internal rather than external factors, as their products are commonly used. An example of a horizontal market is the demand and production of plastic pellets.

See also: Vertical Market

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However, In-Stat/MDR projects that as Tablet PC prices come down over the next few years, and Tablet PC software offerings increase, interest in horizontal markets will rise.
is a market and solutions development company dedicated to advancing mobile and wireless enterprise computing within select vertical and horizontal market segments.
This will allow the creation of a truly horizontal market for IDTV's throughout the world.
 
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