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Horizontal Cume |
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Horizontal Cume The total number of persons a radio or television program reaches from day to day. A rising horizontal cume represents a growing audience, which may generate greater revenue from advertisers. A declining horizontal cume indicates the opposite. The horizontal cume essentially measure the unduplicated audience over time. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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