Horizontal Conflict

Horizontal Conflict

In marketing, stiff competition between two large companies or products. Horizontal conflict results in oversaturation of the market because competitors are targeting the same demographics. It is nearly impossible for a small competitor to enter the market during horizontal conflict. See also: Vertical Conflict.
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The public should not be provoked by this, which could create a horizontal conflict,'' he said.
I believe that the act of burning the holy script of a religion will incite horizontal conflicts.
Horizontal conflicts arise from differences among personnel at the same level; vertical ones result from personnel or offices at different levels in the organizational hierarchy.

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