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Horizontal Conflict |
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Horizontal Conflict In marketing, stiff competition between two large companies or products. Horizontal conflict results in oversaturation of the market because competitors are targeting the same demographics. It is nearly impossible for a small competitor to enter the market during horizontal conflict. See also: Vertical Conflict. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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