Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
The presence of hooklets on a necrotic and degenerated background was considered as pathognomonic for diagnosis of HD (Figure 1).
Hooklet numbers from the 4 rows of the cephalic bulbs of AL3 Gnathostoma spp.
The purpose of reporting this case is that a successful diagnostic yield of scoleces and hooklets can be obtained in FNAC of hydatid.
The scolex is seen in high magnification including the hooklets (arrow).
5,8,10) The eggs are round to oval in shape, measure an average of 25-40 [micro]m in diameter, and contain an oncosphere with 6 hooklets.
The microbiology report indicated the presence of hydatid hooklets.
The cysts removed during surgery were confirmed to be of hydatid cyst aetiology by histopathological evidence of germinal layer and by demonstration of scolices and hooklets in the aspirated HCF.
Evaluation of the aspirated material revealed the presence of echinococcal hooklets, yielding a final diagnosis of hydatid cyst (Figure 2).
Echinococcus is derived from the Greek echinos meaning hedgehog or sea urchin and kokkus meaning berry, which describes the numerous, spiny hooklets seen in the berrylike scolex of the larva form of the parasite.