Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
Hooklet numbers from the 4 rows of the cephalic bulbs of AL3 Gnathostoma spp.
The scolex is seen in high magnification including the hooklets (arrow).
5,8,10) The eggs are round to oval in shape, measure an average of 25-40 [micro]m in diameter, and contain an oncosphere with 6 hooklets.