Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
We hypothesized that new students who hooked up, both women and men, would endorse more sexually permissive attitudes (Hypothesis 1) and perceive hooking up as more common on campus (Hypothesis 2) than those who did not hook up.
Hypothesis 5 was that hooking up would increase new students' risk for unwanted sex, and Hypothesis 6 was that hooking up would increase risk for women more than for men.
We examined rates and correlates of hooking up during students' initial transition to a residential college.