Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
New students who hooked up endorsed significantly more permissive sexual attitudes (M = 2.
We also expected that women who hooked up during the transition to college would be more likely to report unwanted sex during this transition than men (Hypothesis 4).
As in past studies of students more generally, we found that new students who hooked up had more sexually permissive attitudes (e.