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High-Context Culture |
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High-Context Culture A culture in which a great deal of emphasis is placed upon the context, tone or circumstance of words used in addition to the meaning of the words themselves. For example, suppose one says, "I am fine," in response to the question, "How are you?" In a high-context culture, it should not necessarily be assumed that one is doing fine and that no further query needs to be made. Confusing cultural signals between a high-context and a low-context culture can create significant misunderstandings in both business and politics. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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