Price Skimming(redirected from High Price Strategy)
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The practice of a company offering a new product and charging a high price at first, but gradually reducing it before competitors begin to sell similar products. For example, a company may offer a new product at $40 per unit, then in six months reduce the price to $35, to $30 in another six months, and so forth. Price skimming allows the company to recover its sunk costs (such as research and development) while still remaining competitive when other companies begin to offer substantially the same product. It is also called a high price strategy.