Hidden Camera Technique

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Hidden Camera Technique

The practice of filming real users of a product describing their feelings. These feelings are unrehearsed and usually describe what the person actually believes about the product. This footage may be edited together to form a hidden camera commercial, which attempts to portray public support for a product.
References in periodicals archive ?
That comes as no surprise since it's made by pioneering film-maker John Downer and his team, the world's canniest exponents of hidden camera techniques.
Abuses of hidden camera techniques aren't as prevalent today, some believe, because the legal risks can be staggering and costly.
The concept of having a legal team review every hidden camera request is relatively new to some news organizations, but Marash said it's not new at ABC, whose shows "PrimeTime Live" and "20/20" are considered the most frequent practitioners of the hidden camera technique.