Hidden Camera Technique

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Hidden Camera Technique

The practice of filming real users of a product describing their feelings. These feelings are unrehearsed and usually describe what the person actually believes about the product. This footage may be edited together to form a hidden camera commercial, which attempts to portray public support for a product.
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That comes as no surprise since it's made by pioneering film-maker John Downer and his team, the world's canniest exponents of hidden camera techniques.