Heavy Users

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Heavy Users

The segment of consumers that consumes the most. For example, if 10% of all widget users buy 90% of all widgets, these are considered the heavy users for widgets. In general, about one-third of consumers of a product are the heavy users. Marketers may target heavy users to maximize their use of the product.
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Liverpool Crown Court heard that Alan Lawton, 28, was a heavy user of the drug and would share it with friends.
During the trial, he said: "I know I'm quite a heavy user of Ecstasy.
Based on recent performance tests, the company claims that the Voodoo Engine is the fastest web server technology in the world under heavy user load conditions.
I/O Introduces the Heavy User Network (HUN) Snowboard Test Team
The detective told the probation worker that Hernandez is a very heavy user ``from what I can tell.
In addition to relying on Microsoft office applications, AVID is a heavy user of CAD products.
TeleTracking's sales force is also a heavy user of the Landslide VIP service that offloads data entry tasks from salespeople leaving them more time to sell.
Trevor Armstrong, 27, said he was a heavy user who grew weed to save himself money.
Brian Greig, defending, said McVey had become a heavy user of cannabis after an accident at work smashed two of his vertebrae when he was in his 40s.
He said he was a heavy user and the drugs, which amounted to about 3.
Pay-as-you-go suits me because I only tend to use my mobile for social calls so I am not a particularly heavy user.