Health Care Marketing

Health Care Marketing

The process of advertising hospitals, medical offices, pharmaceuticals and so forth. Health care marketing has been controversial in the past (especially with regard to pharmaceuticals), but it can help the health care industry remain profitable. It uses many of the same strategies and tactics that other types of marketing use.
References in periodicals archive ?
Written from the standpoint of a health care marketing professional, this reference work is appropriate for undergraduate and graduate coursework in health care marketing or health care strategy.
One key aspect of international health care marketing is recognizing overlooked opportunities.
Midtgaard's extensive health care marketing background includes a similar position with Discover Care Inc.
is a pioneer in the development of Customer Relationship Management (CRM) solutions, including database development, intelligent health care marketing systems and predictive market segmentation.
Ruyan, chief executive officer, said, "We are proud and excited that Advanced Care Products shares our belief that this product represents a significant consumer health care marketing opportunity.
CPM Marketing Group, headquartered in Middleton, WI, is a pioneer in the development of customer relationship management (CRM) solutions, including database development, intelligent health care marketing systems and predictive market segmentation.
in Middleton, WI, is a pioneer in the development of Patient Relationship Management (PRM)(TM) solutions, including database development, intelligent health care marketing systems and predictive market segmentation.
Following the successful launch and attendance of its 2003 Revenue Enhancement Strategies Web Seminar Series, Customer Potential Management (CPM) Marketing Group, has begun a new 2004 series titled, "Intelligent Health Care Marketing Web Seminar Series.
Stephen brings years of health care marketing experience to our team and will help us link payors looking for high-quality, cost-effective rehabilitation services with highly credentialed independent therapists," said PTPN President and CEO Michael Weinper, MPH, PT.
What excited us about HCD is the fact that they have an extensive and successful track record in health care marketing research, an industry that we have been aggressively targeting," commented Simon Everard, Chief Executive Officer, Kadence.
Headquartered in San Juan Capistrano, Andersen Jones Medical Advertising is a full-service agency specializing in medical device, diagnostics and health care marketing.
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