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Hawthorne Effect
(redirected from Hawthorne studies)

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Hawthorne Effect
The phenomenon in which subjects of study alter their behavior simply because they are being studied. The Hawthorne effect is important in marketing. For example, test audience members may unintentionally skew their responses one way or another simply because they know they are part of a test audience. The concept originated in 1950 when analysis of a study from the 1920s and 1930s saw that productivity in a factory improved during a study of employees and declined after the study's conclusion.


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Hawthorne studies that encompassed many experiments conducted to find out what elements affect efficiency of employees; lighting experiment was one of them, which had direct implication on employee performance so when you are managing office space do keep this important factor to follow proper guidelines in lighting installation to avoid discomfort.
The workers in the Hawthorne Studies were responding to various psychological factors that motivated their behavior.
The conclusions drawn by Mayo from the Hawthorne studies established the beginnings of the importance of management style as a major contributor to industrial productivity, of interpersonal skills as being as important as monetary incentives or target-setting, and of a more humanistic approach as a means of satisfying the organisation's economic needs and human social skills.
 
 
 
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