Hawthorne Effect

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Hawthorne Effect

The phenomenon in which subjects of study alter their behavior simply because they are being studied. The Hawthorne effect is important in marketing. For example, test audience members may unintentionally skew their responses one way or another simply because they know they are part of a test audience. The concept originated in 1950 when analysis of a study from the 1920s and 1930s saw that productivity in a factory improved during a study of employees and declined after the study's conclusion.
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The succession plans at Hawthorne Research and The Hawthorne Organization were very different.
1941-1945) Hawthorne Research and the new industry "treaded water" as the United States and all of her institutions concentrated on winning the war against fascism.
Hawthorne Research became one of the most prestigious research houses in the nation.
The Hawthorne research and development facility is leased to Northrop Corporation ("Northrop") through Jan.