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Harvesting Strategy

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Harvesting Strategy
In marketing, the plan to discontinue a product after sales drop below a certain, defined point. Under a harvesting strategy, a company frontloads its marketing expenditures in order to maximize market share early. The company then gradually eliminates these expenditures. The product continues to be sold on the power of its market share and goodwill until sales decline to the stated point; it is then withdrawn. A harvesting strategy is intended to reduce costs while extracting as much revenue as possible from a product.


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Estimates show that an area can be harvested for 41-165 days until it is cleaned, depending on the densities of the resources and the harvesting strategy chosen in the estimates.
ESTABLISHING FACTS AND PRIORITIES In addition to assembling a team of experts, another important early step in developing any wealth harvesting strategy is to establish the facts.
The OAI-PMH provides flexibility in choosing the harvesting strategy, although optimizing it remains an open question.
 
 
 
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