durable good(redirected from Hard good)
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Consumer products designed and intended to last longer than three years. Some examples of durable merchandise, such as cars, are expensive, while others, such as forks and knives, are not. Companies that produce durable merchandise can be volatile, as their profits fluctuate according to how often their customers need more of their products. Durable merchandise is also called consumer durables or durable goods.
durable gooda CONSUMER GOOD, such as a motor car, and CAPITAL GOOD, such as a machine, that is used up over relatively long periods of time rather than immediately.
Contrast NONDURABLE GOOD.