hard sell

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Hard Sell

An advertisement that aggressively commands attention and strongly encourages the target to purchase the product. For example, a hard sell commercial may simply state repeatedly, "Buy Smith's soap." A hard sell contrasts with a soft sell, which is less demanding.

‘hard sell’

a forceful and robust approach to marketing a BRAND or product. This style of ADVERTISING or PERSONAL SELLING can sometimes be successful in convincing undecided buyers. See ‘SOFT SELL.
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