Hard Offer

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Hard Offer

In marketing, an offer to purchase a product with advance payment. For example, a hard offer may ask a potential customer to send $15 in exchange for a magazine subscription. A hard offer contrasts with a soft offer, in which the product is presented first. Companies making hard offers have lower response rates than those making soft offers, but they generally carry less bad debt.
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A heavy focus will be placed on building a compelling offer, including soft and hard offers, and lead generation.
I've got a few people looking after me and they are looking around but I don't have any hard offers from other clubs yet.
But transforming that interest into hard offers from people who have the cash is a different thing.
Clydebank's business adviser David Low said: "We are still speaking to a number of people who voiced an interest in buying the club, although we have no hard offers.
However, they are testing pricing and packaging as well as different offers--bill-me, hard offers, etc.