Hard Offer

Hard Offer

In marketing, an offer to purchase a product with advance payment. For example, a hard offer may ask a potential customer to send $15 in exchange for a magazine subscription. A hard offer contrasts with a soft offer, in which the product is presented first. Companies making hard offers have lower response rates than those making soft offers, but they generally carry less bad debt.
Mentioned in ?
References in periodicals archive ?
Euro MP Sion Simon warned that the new leader will be an unknown to the majority of Brummies and therefore will need to work hard offer the visible and accountable leadership the city needs.
Council Member Dan Garodnick said the TA and Brookfield had been unable to put a hard offer on the table due to lack of information from CW Capital on factors like the rent roll and the current status on the property's infrastructure.
It delivers a simple, hard offer in a charming way.
It's a hard offer to turn down, and we don't blame Holden officials for going ahead.
Rafa Benitez's Anfield giants are the first Premier League club to test the Bluebirds resolve with a hard offer, after Ramsey's continuing emergence at senior level with the Bluebirds.
One old friend used to call his hard offer, "Our newsletter costs $242 and is worth every dime"
It was a pretty hard offer to turn down (from the Ospreys) but New Zealand is a part of me,' he said.
It remains to be seen, however, if Allardyce will back his enquiry up with a hard offer.
Feyenoord consistently rejected Liverpool's initial bid of pounds 8m, so Liverpool went back to Feyenoord at the beginning of the week with a hard offer, with the fee expected to be phased so that the Premiership club can afford the money.
The first hard offer was made yesterday by Ibrox supremo David Murray.
A hard offer will pull fewer orders, but your payment will be in hand.
We have not received an unconditional offer for Rolls-Royce Motor Cars or anything that is a hard offer," said the Vickers spokesman.