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Hard Offer |
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Hard Offer In marketing, an offer to purchase a product with advance payment. For example, a hard offer may ask a potential customer to send $15 in exchange for a magazine subscription. A hard offer contrasts with a soft offer, in which the product is presented first. Companies making hard offers have lower response rates than those making soft offers, but they generally carry less bad debt. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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