Hallmark


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Hallmark

In marketing, a distinguishing feature of a product that makes it recognizable to potential buyers. A hallmark may be a significant intangible asset for a product.
References in periodicals archive ?
We have watched Hallmark movies in which the tax-friendly Vancouver area doubles as a festive Chicago, a festive Georgia, a festive Maine inn, a festive Vermont inn.
Caption: Hallmark is cited as the inventor of wrapping paper in 1917.
Hallmark Health is a coordinated system of hospitals, physician practices and community-based services providing care for communities throughout north suburban Boston.
The company currently operates and distributes Hallmark Channel in both high definition and standard definition to 90m subscribers in the United States.
Besides the rerun movies, Hallmark will air for the first time "Angels Sing,'' a former theatrical release starring Harry Connick Jr.
With this advancement, Hallmark prefigured the open-stock merchandising strategy that is central to the front-end business of chain drug stores and other mass marketers.
The palladium hallmark, like all other UK hallmarks can only be struck in the UK by one of the four independent Assay Offices.
The Hallmark brand is second only to Disney for recogniz ability and likability," says Henry Schleiff, president and CEO of Hallmark Channel, and he's not about to do anything that might tarnish it.
Starting July 15, Hallmark hangs delicate red and green decorations next to its robust collection of greeting cards.
Hallmark is emphatic about the importance of the value of a brand.
Hallmark therefore needed to promote its Valentine's Day products with one program that would reach both women and men in a meaningful way.
First Hallmark Mortgage Corporation, a mortgage lending institution based in Somerset, N.