Hallmark


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Hallmark

In marketing, a distinguishing feature of a product that makes it recognizable to potential buyers. A hallmark may be a significant intangible asset for a product.
References in periodicals archive ?
Molly brings to Hallmark a wealth of experience in strategic communications, industry relations and employee engagement," says Dave Hall.
Hallmark is emphatic about the importance of the value of a brand.
Because Hallmark already has more than 90 percent brand awareness, the overall goal of the program was to maintain awareness of Hallmark Canada as the company that helps people communicate, celebrate and connect on Valentine's Day.
Founded in 1999, First Hallmark offers a wide array of services, including mortgages for home purchases with fixed and adjustable rates, FHA loans, debt consolidation, the restructuring of existing loans and second mortgages.
Hallmark Party Express 2000 Wire Garland with stars, $2.
Bill Abbott, President and CEO, Hallmark Channels, said, "When Hallmark Channels announced that we were likely to be dropped from AT&T U-verse's national channel lineup, I was moved by the immediate support from our loyal viewers.
We love helping consumers make a statement with a greeting the recipient will want to save, and our Signature cards do just that in a fun and fashionable way," said Amy Merchant, director of branding for Hallmark Signature.
First Hallmark worked with me to take advantage of the increased market value of my house and offered me a lower interest rate than I had expected," said McDermott.
Hallmark insists that its card shops are not dying, but it is nonetheless trying to move rapidly into American Greetings' turf in discount stores.
The Chicago Speech Writers Forum has 70 writers and not a single one of us set out to be a speech writer," Hallmark says.
The acquisition is not expected to materially impact Hallmark Group's risk-adjusted capitalization or earnings, nor the financial leverage of Hallmark Financial.
For 50 years, we have viewed the most important parts of our enterprise as one big organization -- Hallmark North America," said Don Hall, Jr.