Horizontal Marketing System

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Horizontal Marketing System

An agreement between two or more companies at the same level in the supply chain to work together on marketing for the good of all parties. For example, two retailers in different areas (which therefore are not competing directly) may pool their marketing resources so as to help each other in their respective locations. See also: Synergy.
References in periodicals archive ?
HMS Queen Elizabeth will eventually take on the role as the nation's new flagship, and will be able to act as a helicopter carrier once sea trials have been completed.
HMS will produce and deliver more than 50 centrifugal API pumps of different designs for an atmospheric crude distillation unit/vacuum distillation unit, installed at one of Russias largest high-tech oil refining plant, located in Western Siberia.
LEIGH EASTON, membership secretary, HMS Bulwark, Albion and Centaur Association.
Miles off the east African coast, HMS Montrose's Lynx helicopter transferred equipment between the ships and allowed vital face-to-face meetings to take place.
Coventry was last associated with a Royal Navy ship in 1988, when HMS Coventry was granted Freedom of the City.
HMS has strong positions in all key markets segments: industrial pumps, modular equipment and EPC.
HMS Networks, headquartered in Halmstad, Sweden, develops network interface cards and interconnect products for use in industrial automation.
More than 2,000 schoolchildren were among the 12,000 spectators who watched HMS Dragon unveiled in Glasgow, complete with an 18-metre Welsh Dragon decorating its bow.
Six shots from HMS Birmingham had badly crippled the German U-15 vessel.
HMS is the designated administrator for the MSSC, a contracting mechanism where by child support agencies nationwide can obtain medical support services at competitive prices.
HMS Hood was sunk in the sea battle with the loss of all but three of her crew.
1 HMS grade remaining even with its October price in the North Central/East region, which includes Michigan, Ohio, Pennsylvania, Kentucky and New Jersey.