Greenwashing


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Greenwashing

A slang term for a situation in which a company takes token steps to be more environmentally conscious, but advertises its steps in such a way as to make them appear more significant than they are. For example, if a company places recycling bins next to its trash cans but does nothing to curb its corporate jet use, it may greenwash its decisions by playing up the recycling bins.
References in periodicals archive ?
While these studies provided an understanding of the financial incentives associated with CSR and the rewards generally associated with it, the data studied in these earlier articles left open the possibility of greenwashing and the resulting information misuse or disinformation to the detriment of the consumer.
The most common greenwashing strategy, the group says, is when a company touts an environmental program or product while its core business is inherently polluting or unsustainable.
8) The main problem with greenwashing is that it misleads consumers into buying products based on the erroneous belief that the products have some environmental benefit.
Ads with fluffy language about being "eco-friendly," which make irrelevant claims about being best in class of a dirty class, or which emphasize one tiny attribute when the rest of the operation is not so clean are other signs of greenwashing.
But with the new players and products has come a new wave of claims about greenwashing, or at least public frustration that companies aren't doing enough, aren't telling their stories well, or both, the report stated.
Earlier this year, TerraChoice found that 98 percent of products making green claims could be accused of greenwashing, ranging from outright fabrication to simply not providing proof of their eco-friendliness.
I am hoping that governments will crack down on greenwashing and give environmental credentials more meaning," she said.
The most obvious, and least frequent, form of greenwashing is to make a demonstrably false claim.
We were actually surprised to see how pervasive greenwashing or green claims were," said Lise Beutel, spokeswoman for TerraChoice.
Greenwashing, according to Wikipedia, means "misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.
Therefore it seems to be a good thing that activists are now closely monitoring green claims and have the ability to rapidly expose greenwashing.
We dubbed these misleading health claims leanwashing," said Valerie Davis, co-creator of the Greenwashing Index[TM].