is not new; it will continue as long as there are both absolute and positional benefits to be derived.
One of the groups leading the charge against greenwashing
Be wary and independently evaluate vendor green claims for greenwashing
El termino greenwashing
fue acunado por Jay Westerveld, un biologo norteamericano que en 1986 denuncio con este neologismo a los hoteles que colocaban tarjetitas en los lavabos solicitando a sus huespedes que colgaran las toallas usadas en el bano, para evitar asi que la recamarera recogiera la toalla y la mandara a lavar con la escasisima agua de la region, haciendo uso de detergentes no biodegradables y blanqueadores de alta toxicidad.
I am hoping that governments will crack down on greenwashing
and give environmental credentials more meaning," she said.
can result in a number of consequences, including spending your money on products that don't do what they promise, supporting companies that degrade the environment, and disillusionment in the sustainability movement.
Most cases of greenwashing
we find are cases of overstatement or exaggeration, not outright falsehoods," McDougall said, adding that he worries cynicism will keep consumers' from making environmental change.
The study suggests that greenwashing
is becoming more pervasive with increasingly significant consequences for both well-intentioned consumers and for the marketplace.
Without a demonstrated foundation of green commitment, the paper said credit unions run the risk of a backlash from environmental groups, who watch for unsubstantiated or inflated promotion of green efforts-also known as greenwashing
Part of being authentic is not falling into the trap of greenwashing
and that some marketers are exploiting consumers' demand for third-party certification by creating fake labels or false suggestions of third-party endorsement," he added.
The term greenwashing
was coined more than 20 years ago in an essay about the hotel industry's practice of placing placards in rooms asking guests to consider reusing towels to reduce water use and ostensibly save the planet.