Greenwashing

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Greenwashing

A slang term for a situation in which a company takes token steps to be more environmentally conscious, but advertises its steps in such a way as to make them appear more significant than they are. For example, if a company places recycling bins next to its trash cans but does nothing to curb its corporate jet use, it may greenwash its decisions by playing up the recycling bins.
References in periodicals archive ?
So, we also asked green home professionals to share their advice on how to make sure you aren't greenwashed, or that you don't fall for the savvy eco-marketing of a home, development or product when it's really anything but.
For example, in the minds of those members of the press who may have been brainwashed into thinking LEED is THE environmental seal of approval, the Sustainable Forestry Initiative is a greenwashed wood certification program because it was created by the American Forestry & Paper Assn.
She decries, "The roads cutting through pristine forests for greenwashed hotel development, indigenous rights pushed aside by snap-happy bio-pirates masquerading as awe-filled ecotourists, the tons of carbon dioxide expended flying there--the momentary pleasure seeker inadvertently obliterating the eternal.