Greenwashing

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Greenwashing

A slang term for a situation in which a company takes token steps to be more environmentally conscious, but advertises its steps in such a way as to make them appear more significant than they are. For example, if a company places recycling bins next to its trash cans but does nothing to curb its corporate jet use, it may greenwash its decisions by playing up the recycling bins.
References in periodicals archive ?
Poisoned Legacy provides a vista on the network of corporations, government organizations, nonprofits, small businesses and individuals who have both benefited and suffered at the hands of BE The book also examines how the oil company greenwashed its advertising and public relations [i.
Everyday household items, such as toys, baby products, cosmetics and cleaning supplies, are among the most greenwashed products for sale.
Consumers deserve widely accepted standards to distinguish green from greenwashed," said Jeff Glueck, chief marketing officer of Travelocity/Sabre, referring to the formation of the GSTC Partnership.