Green Field

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Green Field

1. A slang term for a potential client or customer who has never purchased or used a product before. It is important to make a positive first impression on a green field in order to promote repeat business.

2. An untapped market.
References in periodicals archive ?
The Council for the Protection of Rural England today launches a campaign calling for planners to return huge chunks of the Midlands' countryside to greenfield status and end the uncertainty for residents.
It was thought the site would be returned to greenfield status with final site clearance and closure in 2096, but that could be as early as 2030, the NDA said.
TNK-BP, Gazprom Neft and Rosneft would appear to be obvious beneficiaries of this change, providing it is introduced while key projects still qualify for greenfield status.
which will ultimately see the 27-hectare site being returned to greenfield status at the end of a 78-year period.