Green Field

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Green Field

1. A slang term for a potential client or customer who has never purchased or used a product before. It is important to make a positive first impression on a green field in order to promote repeat business.

2. An untapped market.
References in classic literature ?
Lured by the flowers and the shade and charmed by the songs of birds which invited to woodland paths and green fields, his imagination fired by glimpses of golden domes and glittering palaces in the distance on either hand, the Young Politician said:
They went through the muddy village, past threshing floors and green fields of winter rye, downhill where snow still lodged near the bridge, uphill where the clay had been liquefied by the rain, past strips of stubble land and bushes touched with green here and there, and into a birch forest growing on both sides of the road.
Larks trilled unseen above the velvety green fields and the ice-covered stubble-land; peewits wailed over the low lands and marshes flooded by the pools; cranes and wild geese flew high across the sky uttering their spring calls.
You could wander along the canal till you came to broad green fields, with windmills here and there, in which cattle, black and white, grazed lazily.
The flowers had been too strong for the huge beast and he had given up at last, and fallen only a short distance from the end of the poppy bed, where the sweet grass spread in beautiful green fields before them.
Down I turned into the Avenue Road, and presently was strolling between green fields towards Finchley.
The road passed through the town, where men seemed to be beating brass and crying "Water," where the passage was blocked by mules and cleared by whips and curses, where the women walked barefoot, their heads balancing baskets, and cripples hastily displayed mutilated members; it issued among steep green fields, not so green but that the earth showed through.
The vicarage was set back from the highroad to Tercanbury, and from the dining-room one saw a semicircular strip of lawn and then as far as the horizon green fields.
Perhaps the summertime suggests to you thoughts of the country, visions of green fields and mountains and sparkling lakes.
Yet we can see and appreciate the beauties of nature, the dainty flowers and trees, the green fields and the clear blue of the sky.
Perhaps no one ever beheld a more strangely assorted group than the one which now walked along the road, through pretty green fields and past groves of feathery pepper-trees and fragrant mimosa.
There were the hedgerows where the brother and sister had so often gathered wild flowers together, and the green fields and shady paths where they had so often strayed.