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Gray Market
(redirected from Gray Marketing)

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Gray market
Describes the sale of securities that have not officially been issued to firms other than the underwriting syndicate. This type of market serves as a good indicator of demand for a new issue in the public market.

Gray Market
Trade using unofficial and unregulated, but still legal, means. In securities, a gray market typically refers to trade in bonds or stocks not yet issued. These sales are contingent upon the issuance actually taking place, and are sometimes considered benchmarks for how successful the issuance will be. Another example of a gray market is the pharmaceuticals industry, in which buyers in different countries sometimes pay very different amounts. Buyers in the more expensive country may travel to the other country to buy their medicines, creating a gray market.


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Likewise, channel partners need to understand their role in allowing gray marketing to thrive, and take corrective actions to address this issue.
The Alliance for Gray Market and Counterfeit Abatement (AGMA), a non-profit organization dedicated to addressing the gray marketing and counterfeiting of technology products around the globe, held their quarterly industry forum on gray market fraud and counterfeit issues on July 16 and 17.
Incorporated in 2001, AGMA's mission is to mitigate gray marketing fraud and counterfeiting of technology products around the globe.
 
 
 
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