Diversification is crucial for online retailers, especially when you consider major changes like Google Shopping replacing Google Product Search
, said ChannelAdvisor President and COO David Spitz.
However, Google Product Search
suffers from a fundamental limitation ( price often isn't the most important factor in buying a product.
For retailers already utilizing Google Product Search
, this shift by Google means adjusting quickly to preserve revenue and paid search market share," Griffin continued.
Social media tracking that measures clicks and revenue generated from social media sites such as Facebook and Twitter - Comparison Shopping Engines - Support for Google Product Extensions and the Google Affiliate Network within the Google Product Search
data feed - Increased support from 92 to more than 115 providers worldwide
On the heels of Google's announcement that it will sunset Google Product Search
and transition to Google Shopping, a purely commercial model built on Product Listing Ads, ChannelAdvisor will host a joint webinar with Google to help retailers understand this transition as well as a webinar hosted by ChannelAdvisor CEO Scot Wingo to walk retailers through the changes.
Established in 2001, Discount Ramps was praised by Internet Retailer for its use of social networks and online marketplaces including YouTube, Facebook, and Google Product Search
Google Product Search
continues to make revisions to their product feed specifications and policies.
SingleFeed delivers optimized data feeds to 17 high quality shopping engines including Amazon Product Ads, PriceGrabber, Shopzilla, Become, Google Product Search
, and NexTag.
com Gold Certified Partner, eBay Certified Provider and certified Google Product Search