Going into the trade

Going into the trade

Used in the context of general equities. 1) Condition of the trader's position in the security and expectations of stock placement with accounts just prior to taking an order to the exchange floor for execution; 2) On the way in. Antithesis of come out of the trade.

Going into the Trade

Idiom in general equities; describing the impressions and expectations of each party to a trade immediately before the trade takes place. It also describes the condition of a trader's account vis a vis the security being traded (i.e. long or short) immediately before the trade takes place.
References in periodicals archive ?
Things could turn on one phone call or a pinhead, but it was unlikely based on conversations going into the trade deadline that we'd do anything," Kupchak added.
Ice Box nine-packs, which were developed initially for Reef and Grolsch, will be going into the trade from this week and Coors said it had plans to put more brands into the format in the next few months.
The new packs, which strengthen the link with the parent rum brand, will be going into the trade next month.