echo boomers

(redirected from Gen Y)
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echo boomers

Children of baby boomers; a distinct demographic with identifiable buying habits.

References in periodicals archive ?
Satisfaction among Gen Y customers has increased the most, compared with the other generations-Gen Y: +21 points; Gen X: +6; Boomers +4; and Pre-Boomers: -3.
Gen Y is more likely than Boomers to say they are very knowledgeable/expert investors, 39%.
The following summary of this paper shows that, to Gen Y, the workplace Tulgan describes seems very much like the one it expects to enter.
But stick shifts aren't the only preferences surfacing for Gen Y drivers.
We realized it's very important to Gen Y to have that flexibility, so when you give it to them, they reward you with loyalty and continued excellent work.
In particular, how 'appealing is the typical hospitality job likely to be to the potential Gen Y candidate?
Gen Y has more discretionary income than any generation before it, and marketers today are constantly trying to keep up with the latest trends and fashions in an effort to keep Y happy (and loyal) to their brand.
In addition to understanding the job market from afar, Gen Y also has more than the average workers' experience by the time they are in their late teens, says Carolyn Martin, a trainer with Rainmaker Thinking, Happy Valley, Ore.
About 87% of BeneTrac's corporate clients have employee populations consisting of more than 50% Gen X and Gen Y employees, he added.
Ramapo College Gen Y Students Compared to Lifetime Women's Three Generations % AGREE R R R L L L A M W Y X B There has never been a better time to 57 51 63 57 66 63 be a woman in the U.
With an addiction to mobile and digital services, a voracious appetite for rewards programs and strong aversion to fees, Gen Y has left many financial institutions scratching their heads.
By seeking to depend on personal loans and credit cards, Gen Y is seeking to spend on consumer items and travel and temporarily given up on home ownership, as it appeared almost unattainable.