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Galvanic Skin Response

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Galvanic Skin Response
A physical response in the skin due to some stimulus. For example, turning red when one is nervous is a galvanic skin response. Some marketers measure galvanic skin responses on test subjects of advertisements. Proponents believe this is an objective way to determine a test subject's response to an advertisement, though critics contend that this practice does not sufficiently account for outside stimuli that may affect measurements.


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In a study of the human energy field, blood pressure changes heartbeat, galvanic skin responses, and muscle contractions, it?
Volunteers walk around their neighbourhood and on their return a map is generated from the data collected by the device, which records the high and low points of their arousal by measuring their galvanic skin response.
We both found that galvanic skin response and heat flux were most clearly associated with our own subjective experience of stress.
 
 
 
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