Galvanic Skin Response


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Galvanic Skin Response

A physical response in the skin due to some stimulus. For example, turning red when one is nervous is a galvanic skin response. Some marketers measure galvanic skin responses on test subjects of advertisements. Proponents believe this is an objective way to determine a test subject's response to an advertisement, though critics contend that this practice does not sufficiently account for outside stimuli that may affect measurements.
References in periodicals archive ?
Galvanic skin response training measures changes in your skin's surface--particularly perspiration rates.
We both found that galvanic skin response and heat flux were most clearly associated with our own subjective experience of stress.
The technique involves having subjects perambulate certain urban areas wearing finger cuffs that monitor on-the-fly emissions of galvanic skin response (GSR), the technology upon which the lie detector is founded.
In my experience, the use of the Galvanic Skin Response Meter, in conjunction with class discussion, is an excellent method for explaining the elusive concept of connotation and connotative value.