Gaffer

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Gaffer

In film, the person in charge of lighting effects. Because different lights draw out different emotions, a gaffer may be used in marketing to find the lighting (for example, for a commercial) most likely to elicit a positive response from a targeted consumer.
References in periodicals archive ?
Solskjaer went from Molde to " Cardiff and got fired so people were also asking questions about the gaffer very quickly.
Johansen checked in at Celtic S" six months ahead of his oldStromsgodset boss but he didn't need to tell the incoming gaffer what to expect at Parkhead.
Like all farce, however, this is a deceptively difficult play to bring off and while the stagecraft and the pace of Leighton Hirst's production are creditable, I feel that if The Man With Two Gaffers were to work really well, the tempo would have to be increased to prestissimo and the levels of mannerism and exaggeration pushed to the extreme.
The last couple of weeks have been hard because I've wanted to join in more in the build-up but the gaffer said no.
NSW Gaffers Day is a special event, organised for many years by the now 80-year-old Bill Gale who still races the original Ranger, designed by his father Cliff some 75 years ago.
In the same three-year period, the number of gaffers represented by Local 728 has swelled 50 percent, from 1,200 to 1,800.
Between those two and Jim Jefferies I've had three gaffers who don't exactly mince their words.
Gaffer John Robertson leaps to the Spaniard's defence as he alienates another group of fans
He added: "It was good to be back and nice to get another goal but, more importantly, it is another three points which is good for the gaffer and the coaching staff.