Gaffer

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Gaffer

In film, the person in charge of lighting effects. Because different lights draw out different emotions, a gaffer may be used in marketing to find the lighting (for example, for a commercial) most likely to elicit a positive response from a targeted consumer.

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Gaffer playV2('en/US/sj/sjdydhdtdodosyh7');playV2('en/UK/sj/sjdydhdtdodosyh7')

Gaffer