Gaffer


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Gaffer

In film, the person in charge of lighting effects. Because different lights draw out different emotions, a gaffer may be used in marketing to find the lighting (for example, for a commercial) most likely to elicit a positive response from a targeted consumer.
References in periodicals archive ?
In the time between the gaffer wanted one of the other boys to hit it but I just wasn't for letting it go.
Everybody here plays for the gaffer so we're delighted he is staying for another year at least.
They are fit but that is what the gaffer wants because his style of play demands it.
But as gaffer Ian Murray continues to impress he revealed they might now be looking for more.
Everyone in the squad wants to win this title for the gaffer as much as themselves.
That's why the gaffer has got the squad he has, he's got to make these decisions and he's able to because he's got the options.
To keep them we need the gaffer to be staying, we've been successful and we have Europe as the carrot.
officials and riv Luckily curren has h vi ncw new I'm Reguero's current gaffer is r d l y a r inking violet.
The striker can see traits of Walter Smith in McInnes and reckons his gaffer will eventually follow ex-Saints manager Owen Coyle to the Premiership.
Of course, we have got to get up there first but I think, looking at who the chairman has brought in already, he is backing the gaffer.
But has anybody told Celtic gaffer Tony Mowbray that?
The gaffer has had a massive impact on my career," said the defender.