Galvanic Skin Response

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Galvanic Skin Response

A physical response in the skin due to some stimulus. For example, turning red when one is nervous is a galvanic skin response. Some marketers measure galvanic skin responses on test subjects of advertisements. Proponents believe this is an objective way to determine a test subject's response to an advertisement, though critics contend that this practice does not sufficiently account for outside stimuli that may affect measurements.
References in periodicals archive ?
GSR Global M&A Fund, as one of the very few large-scale buyout funds in China, will target international investment opportunities in qualified leading enterprises in sectors including clean energy, bio-pharmaceutics and life sciences, bulk commodity investment, traditional and internet finance, wireless communication, and cultural industry.
Angela said: "We were commissioned by Panorama to review the firearms and GSR evidence they had obtained.
Now, yellow and black are the link between old and new - the bonnet and the bootlid of the new Beetle GSR are black once again and, this time, so are the roof and the exterior mirror trims.
The Beetle also boasts an R-Line dash pad, GSR gear stick, leather handbrake lever gaiter and black floor mats with contrasting yellow embroidery.
The original was only available in those colours but you can buy a new GSR in grey or black as well as the yellow.
You can get that bolt handle on either side; the GSR is available both in right- and lefthand versions.
The NCAA released two sets of numbers Tuesday - the NCAA's GSR and the federal graduation rate, both of which calculate the six-year graduation rates of student-athletes who enrolled between 2001 and 2004.
A discussion of the collection, analysis, interpretation, and reporting of GSR requires an understanding of the formation of primer residue particles.
The GSR team leader was unable to verify that there were no civilians (that could be injured by MK-19 fire) in vicinity of the firing position.
Cisco's 12000 GSR gigabit switch router delivers Internet routing and switching at gigabit speeds.
Owens, OYO Geospace's Chairman, President and CEO said, "We are pleased with Dawson's decision to add these additional GSR wireless channels to their current GSR equipment fleet.
The 40,000th GSR was handed over to Air Cdre David Stubbs by Stephen Burns, managing director of Scott Health & Safety.