Galvanic Skin Response

(redirected from GSR)
Also found in: Dictionary, Thesaurus, Medical, Acronyms, Encyclopedia, Wikipedia.

Galvanic Skin Response

A physical response in the skin due to some stimulus. For example, turning red when one is nervous is a galvanic skin response. Some marketers measure galvanic skin responses on test subjects of advertisements. Proponents believe this is an objective way to determine a test subject's response to an advertisement, though critics contend that this practice does not sufficiently account for outside stimuli that may affect measurements.
References in periodicals archive ?
Discussions between Nissan and GSR have been ongoing for some time, with the Chinese investment firm seeing benefits in building an independent battery supplier to multiple vehicle makers.
Because of the higher granularity of national scales, NSRs may also face pressure due to changes in creditworthiness that are not sufficient to cause a change in the corresponding GSR, measured using the same methodologies used to determine the GSR.
Para conseguir tales propositos, es necesario tener presente la dimension del poder que, como sombra del caudillo, circula entre los GSR y sus interpretaciones de los artefactos.
Therefore, GSR measurement approach is much more appropriate.
GO Scale Capital is a new investment fund sponsored by GSR Ventures and Oak Investment Partners.
Angela said: "We were commissioned by Panorama to review the firearms and GSR evidence they had obtained.
The GSR has a unique interior with a yellow/black theme, sport seats, and a leather-wrapped sport steering wheel.
The original GSR was based on the Beetle 1303 S and only 3,500 were produced.
GOLD-black racer the Beetle GSR is heading to Britain, some 40 years after the original made its European debut.
The bonnet and the boot-lid of the new Beetle GSR are black once again, and this time so are the roof and the exterior mirror trims.
It is called the Beetle GSR and just 1,000 of the cars will be available in the UK.