fund supermarket

(redirected from Fund Supermarkets)
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Related to Fund Supermarkets: Fund Platform

Fund Supermarket

A brokerage that provides investors access to many mutual funds from various fund families. This permits greater variety in their portfolios while allowing the investors to receive all their statements from a single source. Fund supermarkets also have the potential for deep customer bases because of the sheer variety of funds offered.

fund supermarket

A financial institution that offers a large number of mutual funds from many different sponsors. The term is often used to refer to brokerage firms that offer customers a very large number of no-load funds.
References in periodicals archive ?
Rebecca O'Keeffe, head of fund management at fund supermarket Interactive Investor, said market volatility had led to many investors sitting on cash within the ISA wrapper.
Q WHAT is the advantage of a fund supermarket as opposed to investing directly with the one ISA fund manager?
Today, investors like McCluney can engage in one-stop shopping through dozens of fund supermarkets.
At its simplest, a fund supermarket is a platform enabling you to buy a fund or selection of funds with choice from many different fund providers, avoiding the time-consuming complexities previously associated with varied portfolios.
The products on offer are geared to all investors, from young risk-takers to prudent pensioners, but the fund supermarkets are more suited to confident, clued-up buyers.
Nevertheless, some small private investors still think that fund supermarkets are specifically geared towards institutional investors, that is, the big market players .
Fund supermarkets are thus designed to let you buy, view and manage all year investment schemes through one internet site, instigating the need for junk mail, direct debit mandates and a host of other irritations.
Forecasts predict that by 2005 fund supermarkets will hold pounds 275 billion in assets across Europe and could account for 25 per cent of all net inflow.