FUD Factor

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FUD Factor

In sales, hesitancy that a potential customer feels due to fear, uncertainty, and/or doubt. A capable salesperson convinces the customer to overcome the FUD factor and buy the product anyway.
References in periodicals archive ?
In their defense, most managers who use FUD techniques do so unwittingly (that is, without intentional malice).
Lisa, our intrepid franchise development executive, knows that finding a FUD is only part of her job--she needs to systematically eliminate it.
This is nothing short of FUD (fear, uncertainty and doubt)," stated Conor Ward.
India, March 2 -- For years, going back over a decade, as I worked in and managed IT and security teams in SMBs to a Fortune 10, sales people have been selling FUD.
The latest piece of evidence in what ought to be an unnecessary argument is a device issued to WMs in Iraq and Afghanistan to help them adapt to conditions in the field: the Feminine Urinary Director, or FUD, which allows them to void their bladders while standing.
IBM is totally ripped at what it sees as Oracle FUD and outright lies in its marketing and sales messages," said Forrester Research analyst John Rymer via e-mail.
Intended for web developers and business stakeholders, the work begins with an overview of web marketing and analytics and proceeds through a discussion of the authors' eight point plan for conversion optimization that includes developing customer personas, trust building, understanding the stages of buying, overcoming FUD, incentives and finally the continued testing and improvement of the optimization plan.
International Resource News-2 March 2010-Halo acquires 100 percent interest in Jungle deposit and FUD claims(C)2010 ENPublishing - http://www.
How tiresome it is that the backers of for-profit health care continue to use FUD (fear, uncertainty, and doubt) to maintain the unjust and unjustifiable status quo.
Clearing one's mind, blocking out the madness of daily life, is not an easy task, but within 15 minutes of being gently pummelled and soothed by Mary's hands I am well on the way to brain fud.
The duck decoys from NRA FUD (Fold Up Decoys) caught the interest of Tim Cohen, also from Alaska Custom Firearms.