Loyalty Program

(redirected from Frequent-renter)
Also found in: Wikipedia.

Loyalty Program

A program that encourages customers to shop consistently at the same place. Generally, a loyalty program issues a card (much like a credit card) to a customer, who swipes the card before she pays for her goods. The card identifies the customer and makes the purchase eligible for a discount or some other benefit. Loyalty programs are most common at the retail level.
References in periodicals archive ?
National -- which launched the car rental industry's first comprehensive frequent-renter program -- further expedites the rental process for Emerald Club members by offering counter bypass as well as access to National's "Emerald Aisle," an exclusive section of the lot where members can select any vehicle as long as they reserve a midsize car.
National, which launched the car rental industryOs first comprehensive frequent-renter program, offers Emerald Club membership as a benefit to frequent renters who especially appreciate choosing their own car, the expedited rental process, counter bypass and convenient e-receipts.
National helped pioneer the corporate-account business and introduced the car rental industry's first comprehensive frequent-renter program, Emerald Club.
National helped pioneer the corporate-account business in the 1970s and then introduced the car rental industry's first comprehensive frequent-renter program, Emerald Club, in 1987.
National introduced the car rental industry's first comprehensive frequent-renter program, Emerald Club, in 1987.
PGA Professionals will be afforded access into National Car Rental's Emerald Club, the car rental industry's first comprehensive frequent-renter program, which expedites the rental process by offering counter bypass as well as Drop & Go[sup.
National C which launched the car rental industry's first comprehensive frequent-renter program C expedites the rental process for Emerald Club members by offering counter bypass as well as access to National's "Emerald Aisle," an exclusive section of the lot where members can select any vehicle as long as they reserve a mid-sized car.
The frequent-renter program that allows National customers to bypass the counter and head straight for Emerald Aisle(R), where they select from an assortment of cars, has been expanded to include any class of car.
National C which launched the car rental industry's first comprehensive frequent-renter program C further expedites the rental process for Emerald Club members by offering counter bypass as well as access to National's "Emerald Aisle," an exclusive section of the lot where members can select any vehicle as long as they reserve a mid-sized car.
National - which launched the car rental industry's first comprehensive frequent-renter program - further expedites the rental process for Emerald Club members by offering counter bypass as well as access to National's "Emerald Aisle," an exclusive section of the lot where members can select any vehicle as long as they reserve a mid-sized car.
The Emerald Club - the car rental industry's first comprehensive frequent-renter program - expedites the rental process for members by offering counter bypass as well as access to National's "Emerald Aisle," an exclusive section of the lot where members can select any vehicle as long as they reserve a mid-sized car.