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Franchisor

   Also found in: Dictionary/thesaurus, Legal, Encyclopedia, Wikipedia, Hutchinson 0.04 sec.
franchisor
A firm that sells to others the right to sell or rent its products and to use its name. Compare franchisee.

Franchisor
A company that sells the right to use its products to an individual or company. McDonald's is a prominent example of a franchisor. If one wishes to open a McDonald's franchise, everything from the food to the uniforms has already been determined by the corporation. McDonald's sells the right to use these to the franchisee. See also: Turnkey business.


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It is therefore important for the franchisor to ensure a good shield against franchise liability.
Before you get started, make sure that you go through the franchisor's Uniform Franchise Offering Circular, a legal document that provides the information needed to evaluate the franchisor.
If you are considering a franchise opportunity in Latin America, it is important to take the time to evaluate yourself, study the market, and look closely at what the franchisor has to offer, say industry experts.
 
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