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Forward Integration

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Forward Integration
A business model whereby a company takes direct control of how its products are distributed. For example, a company may market its products directly to consumers rather than selling them to a retailer. Alternatively, forward integration may involve the company simply acquiring the retailer. See also: Backward integration.
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After the kick off for the set up of a 860 MW gas-fired power plant at the Petrom refinery in Petrobrazi (Romania) and the planning of a gas-fired power plant in Haiming (Germany), OMV has taken a further step towards the forward integration of the gas value chain into power generation: OMV Power International, a wholly owned subsidiary of OMV Gas & Power GmbH, signed a share purchase agreement to acquire 60% of the Turkish Borasco Elektrik Uretim Sanayi ve Ticaret A.
OMV plans to set up a gas-fired power plant in Turkey by UMCI News (Potomac Falls, VA)
Safra is also planning a third phase forward integration project to utilise the BTX produced in the second phase.
Safra Is Studying Bids For 2nd Aromatics Plant by APS Review Downstream Trends
Ashland saw the success of forward integration with coldbox, driving the casting design, as opposed to back ward integration, driving casting production.
Advocating engineered castings from a unique perspective: leading his ... by Spada, Alfred / Modern Casting
 
 
 
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