Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
She and other emergency medicine physicians at Regions treated 31 patients last year for injuries related to fish hooks from the fishing opener to Labor Day.
Colleague, Ole Bjerke said: 'The Fish Hook Factory, as it is now known, has a very special feeling about it.
The desert park can produce bright splashes of color, including the pulpy yellow fruit of the fish hook barrel cactus, top right.
Am thinking of taking fish hook and heading over the hills.
This gives the old English word angle meaning fish hook, hence present-day angling.
We haven't gotten to the point where we have passengers sign waivers before we will pull out a fish hook,'' said Helgren, ``but I can see that day coming.
What happens if there's an emergency and the dog swallows a fish hook or, worse, you have a heart attack?
Full PGE analyses conducted on high grade samples from both the Nicholson and Fish Hook Bay mineralized zones revealed rhodium content of 250 to 300 ppb.
They were right to do so too, because Alfie had swallowed a fish hook while on a half-term holiday in Falmouth with Linda, Richard and their two children William, seven, and Grace, five.
Most of the people who think it's going to be easy don't know a left hook from a fish hook," said Pavlik.
Not only are the tins easily identifiable, but consumers have put them to a variety of uses, ranging from bobby pin and fish hook holders to, reportedly, a storage place for the crown jewels of Queen Elizabeth II.
Affinity ligands are molecules with specific thermodynamic properties which bind selectively to biomolecular targets, such as proteins, like baiting and using a specific fish hook to catch a targeted fish.