financial supermarket

Financial Supermarket

A company offering a wide range of financial services (e.g. stock, insurance and real-estate brokerage).

Notes:

For the consumer, a financial supermarket can offer convenience and efficiency, since his/her money is not being continually shifted from one institution to another. For the institution, an all-encompassing relationship with the consumer is more profitable than handling just one aspect of a customer's financial needs.

See also: Bank, Broker-Dealer, Commerical Bank, Discount Broker, Full Service Broker, Glass-Steagall Act, Life Insurance, Mutual Fund

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Financial supermarket

A company offering a wide variety of financial services such as a combination of banking services, stock, and insurance brokerage.

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financial supermarket

A financial services company that offers customers a wide variety of financial products, generally including insurance, stocks, bonds, real estate services, and annuities. Financial supermarkets are convenient but may not offer the best deals on each of the financial products they sell.