Fear Appeal

Fear Appeal

In marketing, the use of fear to generate the desired response. For example, a company may launch an advertising campaign implying that persons who do not purchase flood insurance are in imminent danger of a flood. Fear appeal is most common in marketing related to health care.
References in periodicals archive ?
Specifically, Lee and Lang (2009) reported that a fear appeal elicited higher skin conductance responses, activation of the corrugator muscles, and startle responses.
Are Young Adults Fear Appeal Effectiveness Ratings Explained by Fear Arousal, Perceived Threat, and Perceived Efficacy?
A fear appeal has often been used in past AIDS PSAs (Freimuth, Hammond, Edgar, & Monahan, 1990).
Integrating terror management theory into fear appeal research.
According to the EPPM, the evaluation of a fear appeal initiates two appraisals of the message (a threat appraisal and an efficacy appraisal), rejection (individuals assessment of the threat as an issue of insignificance), fear control (audience is scared but act in such a way as to reduce the fear) and acceptance of the message (when the threat is believed to be serious, but motivates the individual to control the danger of the threat).
Fear as motivator, fear as inhibitor: Using the extended parallel process model to explain fear appeal successes and failures.
Ahmed Haris Alavi explains the rationale behind using fear appeal in advertisements.
There have been several research studies which indicate that young adults recognize when fear appeal PSAs are "trying to scare us into not taking drugs or not smoking" but find the message irrelevant to them personally (Cohn, 1998; Hastings and MacFadyen, 2002; Hastings, et al.
generally, studies have found no effect on acceptance of fear appeal recommendations due to gender, age, ethnicity, or group membership (Witte & Allen, 2000, p.
The effectiveness of the fear appeal may be due to the fact that it solicits and taps into a more affective response from the subject.
But lawyers for the Ice Cream Two fear appeal judges may never hear crucial new evidence that could overturn the murder convictions.
The first and most important problem with the fear appeal is that the bishops are doing exactly what caused the sex abuse scandal in the first place: They avoid the real problem, which is the bishops' own lack of leadership, responsibility and accountability.