Fear Appeal

Fear Appeal

In marketing, the use of fear to generate the desired response. For example, a company may launch an advertising campaign implying that persons who do not purchase flood insurance are in imminent danger of a flood. Fear appeal is most common in marketing related to health care.
References in periodicals archive ?
The Appropriateness of Fear Appeal Use for Health Care Marketing to the Elderly: Is It OK to Scare Granny?
But lawyers for the Ice Cream Two fear appeal judges may never hear crucial new evidence that could overturn the murder convictions.
The first and most important problem with the fear appeal is that the bishops are doing exactly what caused the sex abuse scandal in the first place: They avoid the real problem, which is the bishops' own lack of leadership, responsibility and accountability.
Notably, the disgust and fear appeal condition in this study used an actual advertisement from the Montana Meth Project, a nationally recognized, award-winning program that uses high-impact advertising to reduce methamphetamine use .
Fear as motivator, fear as inhibitor: Using the EPPM to explain fear appeal successes and failures.
Are Young Adults Fear Appeal Effectiveness Ratings Explained by Fear Arousal, Perceived Threat, and Perceived Efficacy?
There have been several research studies which indicate that young adults recognize when fear appeal PSAs are "trying to scare us into not taking drugs or not smoking" but find the message irrelevant to them personally (Cohn, 1998; Hastings and MacFadyen, 2002; Hastings, et al.
The focus of this qualitative study was to explore how South African smokers perceive fear appeal messages in anti-smoking advertisements.
We examine the importance of self-regulatory locus theory (Higgins 1997) for health and fear appeal research.
Eight contributions from international scholars and practitioners discuss such topics as the consequences of European internal market unification, the impact of fear appeal in a cross-cultural context, and the role of domestic animosity in consumer choice.
So often, victims and their families are forgotten and they must fear appeals even with Rex, who spoke about the accused and the suffering of their families.