Fear Appeal

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Fear Appeal

In marketing, the use of fear to generate the desired response. For example, a company may launch an advertising campaign implying that persons who do not purchase flood insurance are in imminent danger of a flood. Fear appeal is most common in marketing related to health care.
References in periodicals archive ?
Marketing researchers have studied the effectiveness of fear appeals in advertising extensively over the years.
Criticisms of advertising ethicality cite its overly dramatic and increasingly graphic use of fear appeals and such advertising's general lack of societal responsibility (LaTour and Zahra, 1989; Treise et al.
This type of message-component research design is recommended for fear appeals that typically consist of two parts (Dillard and Anderson 2004).
Ooms, Jansen, Hommes, and Hoeks investigate the mechanisms of processing narrative fear appeals in "'Don't Make My Mistake': On the Processing of Narrative Fear Appeals.
Also, "the exposure to fear appeals through images of sick children led to more increased misperceptions about vaccines causing autism.
So often, victims and their families are forgotten and they must fear appeals even with Rex, who spoke about the accused and the suffering of their families.
Following the insights gleaned from this preliminary study, we then provide a review of the fear appeals literature (focusing on MS), which guides our research exploration in the second study.
Fear appeals motivate acceptance of action recommendations: Evidence for a positive bias in the processing of persuasive messages.
Briefly, the EPPM helps to predict the outcome in conditions involving fear appeals and whether these fear appeals succeed or fail to motivate people to react as to either accepting or refusing a message of health concern.
Along with updated content, this edition has 17 new chapters, including those on fear appeals, narrative persuasion, and health campaigns.
Although previous evidence suggested that fear appeals may play a causal role in test anxiety, it is important to examine the possibility that students who are more highly test anxious to begin with respond differentially to fear appeals.