FUD Factor

(redirected from Fear, uncertainty and doubt)
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FUD Factor

In sales, hesitancy that a potential customer feels due to fear, uncertainty, and/or doubt. A capable salesperson convinces the customer to overcome the FUD factor and buy the product anyway.
References in periodicals archive ?
I have watched open source evolve dramatically over the last decade, but with all of the fear, uncertainty and doubt surrounding OSS today, companies need a trusted partner and proven services to allay their worries.
Chandler continued, "I believe this lawsuit is a transparent attempt to spread fear, uncertainty and doubt in order to stop customers from choosing the best technical solution.
With the Justice Department's anti-trust lawsuit looking less threatening, Microsoft apparently feels free to unleash its favorite fear, uncertainty and doubt (FUD) weapon against Linux and open source," Singh added.
Although we have had only a few days to look into the merits of this case, an initial review of Intel's allegations confirms our belief that this lawsuit is a baseless and transparent attempt to create fear, uncertainty and doubt in our customers, strategic partners and the investment community, and is not supported by the facts.
In our view, the United Group's lawsuit and its related legal and public relations maneuvers were part of the dissidents' continuing efforts to spread fear, uncertainty and doubt among our stockholders in support of its attempt to take control of the Company.
We believe that this system will relieve fear, uncertainty and doubt for a lot of public companies, especially those companies with large customer bases that rely on mission-critical systems," said White.