FUD Factor


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FUD Factor

In sales, hesitancy that a potential customer feels due to fear, uncertainty, and/or doubt. A capable salesperson convinces the customer to overcome the FUD factor and buy the product anyway.
References in periodicals archive ?
We eliminate the FUD factor (fear, uncertainty, doubt) regarding antenna operation," continued Mr.
The IT Industry thrives on the FUD factor (Fear Uncertainty and Doubt).
Almost half (49 percent) of respondents advocate the FUD factor, with many presenting worst case scenarios involving confidentiality breaches, lost customers or liability charges to justify investments in information security technology.