FUD Factor


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FUD Factor

In sales, hesitancy that a potential customer feels due to fear, uncertainty, and/or doubt. A capable salesperson convinces the customer to overcome the FUD factor and buy the product anyway.
References in periodicals archive ?
Almost half (49 percent) of respondents advocate the FUD factor, with many presenting worst case scenarios involving confidentiality breaches, lost customers or liability charges to justify investments in information security technology.
As businesses move beyond the FUD factor being generated by the Fibre Channel vendors, they will increasingly see the value of implementing IP SANs even in the largest and most critical environments.
The FUD Factor (fear, uncertainty, and doubt) can be self-reinforcing.
net present Linux for Business: Overcoming the FUD Factor Seminar 8AM-12PM (Phoenix).